.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness label has onboarded Indian cricketer KL Rahul as a company ambassador as well as a financier in the firm, it showed to ETRetail.Without making known the precise percentage of stake the cricketer has taken, the provider said it is actually a sizable and important investment.This partnership strives to take advantage of KL's enormous recognition, particularly one of youth and also physical fitness aficionados, to extend Boldfit's reach into low compertition markets as well as demographics all over India.Sharing regarding the brand's development plannings, Pallav Bihani, founder as well as CEO of the company said, "Our company are going all-in on extending our activewear as well as footwear groups, which are readied to redefine the fitness market. These portions are our future growth motors." Currently, fitness as well as doing yoga add-ons steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand accomplished an earnings of Rs 73 crore. With tactical projects and also this relationship, the label targets to reach out to an earnings of Rs 500 crore through FY26. Established in 2018, it currently serves over 1 crore consumers every year and also aims to grow this reach to 5 crore using this collaboration. Additionally, it is improving its source chain framework to make sure quick distribution and constant product availability.Looking onward, the D2C start-up anticipates a spurt in on the web traffic, social networking sites interaction, as well as higher sales all over our flagship types.
Posted On Aug 1, 2024 at 10:46 PM IST.
Join the area of 2M+ industry professionals.Register for our email list to obtain newest understandings & evaluation.
Install ETRetail App.Get Realtime updates.Save your favorite posts.
Scan to install Application.